This is Knit
We find out more about Dublin yarn shop This is Knit. This busy, city centre shop is jam packed with beautiful yarn. We chatted to proprietor Lisa Sisk to find out more.
Tell us a little bit about your shop
This is Knit is based in the Powerscourt Townhouse on South William St in Dublin. It’s a beautiful building, with a rich and varied history – in fact a member of the Irish Georgian Society informed us that it was once used to store and process wool from the sheep on the Powerscourt Estate in Co. Wicklow!
From September to March we open 7 days a week, and then close on Sundays from April to August. The hours are 10.30am to 5.45am Monday to Saturday (with a slightly later opening until 6.30pm on Thursdays) and then 1pm to 5pm on Sundays.
We recently celebrated the 10th Anniversary of This is Knit – the shop began life in June 2006 as a market stall and online shop. We’ve gone through a lot of changes over the last decade!
What brands of yarn do you stock?
It’s a long list! Baa Ram Ewe, Debbie Bliss, Dublin Dye Company, Ella Rae, Hedgehog Fibres, Juniper Moon Farm, Katia, Lotus Yarns, Louisa Harding, Malabrigo, Mirasol, Mondial, Navia, Rico, S Twist, Sublime, Studio Donegal, Woolfolk and our in-house range of hand dyed yarns Townhouse Yarns. I’m sure I’m forgetting a few there!
What are your top selling yarns?
The hand dyed yarn ranges are very popular among our customers, locals and visiting tourists alike. Studio Donegal yarns sell very well and the Debbie Bliss range is consistently a top seller too.
What’s the most popular pattern(s) you sell?
It’s constantly changing – there’ll always be a new ‘hot’ pattern on Ravelry, and as members of the Local Yarn Shop program on Ravelry we can sell these downloadable patterns direct to our customers in-store.
Often we might run a Knit-a-Long for a popular design too, so there will be a big group of customers knitting the same pattern at the same time. One of our most popular KALs was for the Colour Affection Shawl and this design remains a big favourite.
Knitted up samples in the shop always generate interest too, and we often try to feature designs that are available for free on Ravelry. There’s a very simple wrap design called I Want That Wrap and it’s very elegant for such a straightforward piece of knitting. It’s something that ticks a lot of boxes for many of our customers: a free pattern, made in top quality local yarn and a stunning end result.
Do you have a knitting group in your shop?
We run a lot of customer events, and hold regular classes and workshops, but we don’t have a knitting group meeting in the shop. We like to hold bigger get-togethers, like book signings and trunk shows (such as the recent Knitting with Rainbows event with Carol Feller) and our fun annual Autumn/Winter new product preview and sampling night – we call it “Yarn Dating”!
Who’s your typical customer?
I wouldn’t say we have any one typical type – we’re lucky to get to meet and chat with a wonderful variety of people every day. The age range varies from teenagers and students all the way to knitters in their 90s. We’re delighted to have a small but growing number of male customers too, as we strongly believe that knitting is for everyone!
Do you get involved with any charity knitting projects?
We often donate yarn and finished shop samples to different charities. The Simon Community seek out knitted projects each winter and we tend to keep aside pieces during the year to donate as the weather turns cold.
Do you stock any local designers, yarn producers or independent dyers?
Yes we’ve been supporting independent designers for many years now. Between setting up the Dublin Dye Company (now under the ownership of Yvonne) and supporting the work of Jenny on Townhouse Yarns, you can see we’re big fans of artisan yarn! We were also one of the first shops to stock Hedgehog Fibres and we’re delighted to be showcasing S Twist yarns in our shop too.
Do you stock any other products: fabric, craft essentials, home DIY?
Our focus is on knitting and crochet, with a small range of spinning and felting supplies too. It’s all about the fibre!
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